Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins

Author:Jim Collins
Language: eng
Format: azw3
Tags: Self-Help.Business & Career
ISBN: 9780062119209
Publisher: CLBusiness
Published: 2001-01-01T00:00:00+00:00

TECHNOLOGY AND THE HEDGEHOG CONCEPT

Now, you might be thinking: “But the Internet frenzy is just a speculative bubble that burst. So what? Everybody knew that the bubble was unsustainable, that it just couldn’t last. What does that teach us about good to great?”

To be clear: The point of this chapter has little to do with the specifics of the Internet bubble, per se. Bubbles come and bubbles go. It happened with the railroads. It happened with electricity. It happened with radio. It happened with the personal computer. It happened with the Internet. And it will happen again with unforeseen new technologies.

Yet through all of this change, great companies have adapted and endured. Indeed, most of the truly great companies of the last hundred years—from Wal-Mart to Walgreens, from Procter & Gamble to Kimberly-Clark, from Merck to Abbott—trace their roots back through multiple generations of technology change, be it electricity, the television, or the Internet. They’ve adapted before and emerged great. The best ones will adapt again.

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